When you’re creating videos and editing them, it is important that you focus on making them stand out so that they get noticed and rack up views. At first you may not be sure where to even start doing that, but there are actually several easy ways to do so.
To be more specific, these 3 tips will help you to edit videos so that they stand out more:
• Focus on benefits in the first 8 seconds
The part that you need to focus the most on is the first 8 seconds, because most of your viewers will decide whether to keep watching during it. Use that time to give them a compelling reason to keep watching – by letting them know how watching the video could benefit them. For example you could let them know what they’ll learn and how it will help them or solve a problem they may be facing.
• Use contrast to make important visual elements stand out
One of the best ways to make important visual elements stand out is to use contrast in size and color. It could be an important word, phrase, title or even an element in the video itself – the key is to make sure it contrasts against the rest of the elements in the video so that viewers immediately focus on it.
• Make sure the video gets its message across without relying on audio
Many viewers nowadays watch videos that are muted for a variety of different reasons. If you want your videos to stand out and get the attention of these viewers, you have to ensure it can get its message across even without audio. Needless to say this will mean leaning more heavily on text (i.e. subtitles) and other visual elements to attract attention and to put your points across.
While you may be able to implement some of these tips while you’re recording, it is easier to do during the editing stage. If you’re worried that editing a video sounds difficult, you may want to try out Movavi Video Editor. It is an intuitive and user-friendly editor that will let you tweak and improve your video so that it really does stand out.
With the tools in Movavi Video Editor you can easily add music to a video, insert customizable captions, adjust the color levels, cut and join video segments, apply filters and effects, or edit and improve the audio too. Suffice to say you’ll have all the tools you need to transform your video, make sure its quality is top notch, and add elements that make it stand out more – all without having to go through a steep learning curve.